Made for creators, restaurants and food lovers
Great food content without the studio. Start with a photo and let the app handle the cooking video.
Food creators
- Post more often without a full cook-and-film day for every idea.
- Be the chef with your own likeness to stay on brand.
- Test new concepts quickly before investing in a full shoot.
Restaurants
- Turn menu photos into engaging cooking videos for social media.
- Showcase specials in a restaurant or themed kitchen setting.
- Create content without closing the kitchen for a shoot.
Food lovers
- Bring the dish you loved on holiday to life as a cooking video.
- Share family recipes in a fun, new format.
- No cooking experience or equipment needed.
Using your likeness responsibly
Be the Chef lets you appear in your videos. Only use your own likeness or one you have clear permission to use, and let your audience know when a video was generated with AI. See our Terms for details.